As part of our continued efforts to promote local business success, we are excited to announce the recipients of the 2025 cohort of the MBE (Minority Business Enterprise) Grant program. The Entrepreneurial Advisory Committee has distributed a total of $270,000 in funding to 25 locally-owned small businesses. The grants were awarded in December 2024 for business costs incurred throughout 2025.

2025 MBE grant cohort

The MBE Grant fund was established in 2020 as a response to the economic impact of the Covid-19 pandemic and was funded with local donations.The goal of the fund is to promote sustained economic recovery and job retention for Black and Latinx-owned small businesses in Winston-Salem and Forsyth County. Over the past five years, the fund has allocated a total of just under $1.2 million, with the 2025 cohort marking the final round of recipients. Over the course of the five-year fund, 104 grants have been awarded to 76 local businesses in total. 

This year’s recipients include 19 Black-owned businesses and six Latino-owned businesses. Each business received funding to support special projects or general operating expenses such as salary, wages, lease or rent payments, working capital, and capital expenditures. Grantees will report quarterly in 2025 on the use of the funds and the outcomes generated.

The following businesses have received grant funding for 2025:

ASKK LLC (Southside Discount Pharmacy)
Awake Custom Remodeling, Inc.
Bailey Preschool
Bella Sol Medical Spa, PLLC
Cam’s Coffee Company
Cisco Site Services
Counseling with a Purpose
Dignity Justified, LLC
Dove’s Inner B.E.A.U.T.Y., LLC
Dynamic Collision LLC
HOPE Counseling & Consulting Services, Inc
Lelo’s Cuban Cafe
Lilly’s Network

Lizzie’s All Natural Products
Natabelles LLC
Prime Choice Physical Therapy, LLC
Purposeful Pediatrics PLLC
Re Life Wellness, LLC
Reset and Heal, PLLC
Sandra’s Family Child Care
Serenity Counseling & Resource Center
Smith’s Primary Care and Wellness
The Flawlesskin Company
Toro Trenching LLC
T’s Creation Christian Home Childcare Provider

“This program has been a transformational opportunity for local minority-owned businesses,” says Lorena Muñoz-Holladay, co-chair of the Entrepreneurial Advisory Committee. “Over the course of the grant program, we have seen proven outcomes in jobs being retained and generated, and in businesses increasing their revenue. I am thrilled to celebrate the successes of our final cohort and their continued contributions to our community.”

“The MBE Grant program exemplifies our community’s commitment to fostering equitable economic development,” says Mark Owens, President and CEO of Greater Winston-Salem Inc. “Thanks to the support of our donors and the leadership of the Entrepreneurial Advisory Committee, this program has empowered minority-owned businesses to thrive and create lasting impact. We are very proud of the results achieved over the past five years.”

The MBE grant program is managed by the Entrepreneurial Advisory Committee, consisting of Black and Latinx business leaders in Forsyth County. Greater Winston-Salem Inc. provides the grant program with financial oversight and organizational structure. While this year marks the conclusion of the MBE Grant program, we remain committed to advancing equitable opportunities for all local businesses through our programs and initiatives. Greater Winston-Salem Inc. also offers Chamber membership scholarships to minority and women-owned businesses on an ongoing basis.

Donors: Allegacy Federal Credit Union, Atrium Health Wake Forest Baptist, Mr. and Mrs. Bruce Babcock, The Budd Group, Alan and Lisa Caldwell, Cook Medical, Jean C. Davis, Brenda Diggs, Duke Energy, Flow Automotive, Flow Lexus, Front Street Capital, Paul Fulton, Drew and Kelley Hancock, Javara, Bill McClain, Modern Automotive, L. David Mounts, David Neill, Novant Health, the Prim Family Foundation, Reynolds American, Ben C. Sutton, Jr., the Truist Charitable Fund, Claire and Randall Tuttle, Wells Fargo (Business) and the Wells Fargo Foundation, John Whitaker, and the Whitaker Park Development Authority.


25 Empresas Minoritarias Recibieron Subvenciones

Como parte de nuestros esfuerzos continuos para promover el éxito de las empresas locales, nos complace anunciar a los beneficiarios del ciclo 2025 del programa de subvenciones MBE (Empresas comerciales minoritarias). El Comité Asesor Empresarial ha distribuido un total de $270,000 en fondos a 25 pequeñas empresas de propiedad local. Las subvenciones se concedieron en diciembre de 2024 para cubrir los costos empresariales del año 2025. 

El fondo de subvenciones MBE se creó en 2020 como respuesta al impacto económico de la pandemia de Covid-19 y se financió con donaciones locales. El objetivo del fondo es promover la recuperación económica sostenida y la retención de empleos para pequeñas empresas de propiedad de afroamericanos y latinos en Winston-Salem y el condado de Forsyth. En los últimos cinco años, el fondo ha asignado un total de 1,2 millones de dólares, y el grupo de 2025 marca la ronda final de beneficiarios. A lo largo de los cinco años del fondo, se han concedido 104 subvenciones a 76 empresas locales en total. 

Los recipientes de este año incluyen 19 empresas de propiedad afroamericana y seis empresas de propiedad latina. Cada empresa recibió fondos para respaldar proyectos especiales o gastos operacionales generales, como sueldos, salarios, pagos de arrendamiento o alquiler, capital de trabajo y gastos de capital. Los beneficiarios informarán trimestralmente en 2025 sobre el uso de los fondos y los resultados generados. 

Las siguientes empresas han recibido subvenciones para ser usadas en 2025: 

ASKK LLC (Southside Discount Pharmacy)
Awake Custom Remodeling, Inc.
Bailey Preschool
Bella Sol Medical Spa, PLLC
Cam’s Coffee Company
Cisco Site Services
Counseling with a Purpose
Dignity Justified, LLC
Dove’s Inner B.E.A.U.T.Y., LLC
Dynamic Collision LLC
HOPE Counseling & Consulting Services, Inc
Lelo’s Cuban Cafe
Lilly’s Network

Lizzie’s All Natural Products
Natabelles LLC
Prime Choice Physical Therapy, LLC
Purposeful Pediatrics PLLC
Re Life Wellness, LLC
Reset and Heal, PLLC
Sandra’s Family Child Care
Serenity Counseling & Resource Center
Smith’s Primary Care and Wellness
The Flawlesskin Company
Toro Trenching LLC
T’s Creation Christian Home Childcare Provider

“Este programa ha sido una oportunidad de transformación para las empresas locales propiedad de minorías”, dice Lorena Muñoz-Holladay, copresidenta del Comité Asesor Empresarial. “A lo largo del programa de subvenciones, hemos visto resultados comprobados en la retención y generación de empleos y en el aumento de los ingresos de las empresas. Estoy encantada de celebrar los éxitos de nuestro último grupo y sus continuas contribuciones a nuestra comunidad”.

“El programa de subvenciones MBE ejemplifica el compromiso de nuestra comunidad de fomentar el desarrollo económico equitativo”, dice Mark Owens, presidente y director ejecutivo de Greater Winston-Salem Inc. “Gracias al apoyo de nuestros donantes y al liderazgo del Comité Asesor Empresarial, este programa ha empoderado a las empresas propiedad de minorías para prosperar y crear un impacto duradero. Estamos orgullosos de los resultados obtenidos en los últimos cinco años”. 

El programa de subvenciones MBE es administrado por el Comité Asesor Empresarial, formado por líderes empresariales afroamericanos y latinos en el condado de Forsyth. Greater Winston-Salem Inc. proporciona al programa de subvenciones supervisión financiera y estructura organizativa. Si bien este año marca la conclusión del programa de subvenciones MBE, seguimos comprometidos a promover oportunidades equitativas para todas las empresas locales a través de nuestros programas e iniciativas. Greater Winston-Salem Inc. también ofrece becas de membresía de la Cámara a empresas propiedad de mujeres y minorías de forma continua. 

Donantes: Allegacy Federal Credit Union, Atrium Health Wake Forest Baptist, Mr. and Mrs. Bruce Babcock, The Budd Group, Alan and Lisa Caldwell, Cook Medical, Jean C. Davis, Brenda Diggs, Duke Energy, Flow Automotive, Flow Lexus, Front Street Capital, Paul Fulton, Drew and Kelley Hancock, Javara, Bill McClain, Modern Automotive, L. David Mounts, David Neill, Novant Health, the Prim Family Foundation, Reynolds American, Ben C. Sutton, Jr., the Truist Charitable Fund, Claire and Randall Tuttle, Wells Fargo (Business) and the Wells Fargo Foundation, John Whitaker, and the Whitaker Park Development Authority.